The bassist of popular metal band, System of a Down has launched a L.A.-based cannabis lifestyle brand which includes THC and CBD products and other merchandise. Self-proclaimed cannabis connoisseur, Shavo Odadjian describes the project as a culmination of his “pursuit of passion and quality, and marries music, fashion, and cannabis in one space”.

“22Red’s mission is to create an amplified cannabis lifestyle that celebrates the creatives of the world. Born in LA, we take pride in providing badass products across cannabis, music, art, and fashion. We are the trendsetters with uncompromising standards, introducing premium goods to the everyday experience.”

Odadjian’s cannabis line includes four strains of flower including one named 22 OG. THC and CBD vape cartridges are also available. These products can be found in dispensaries across the Los Angeles and and San Diego regions.