Mark your calendars for Friday, September 19, 2025, as BLOOM ROC kicks off its highly anticipated Industry Weekend Takeover with an exclusive Kickoff Party in Rochester, New York! This year’s event will be hosted at the Century Club of Rochester, which is the mansion directly next door to The Strathallan at 566 East Ave. Whether you’re a seasoned industry professional or a newcomer eager to connect, this is the ultimate occasion to start your weekend with excitement, community, and inspiration.
From 5 PM to 11 PM, immerse yourself in an evening designed for connection, collaboration, and celebration. The Kickoff Party blends business networking with vibrant entertainment, hands-on experiences, and top-tier hospitality.
A Night of Music, Food, and Elevated Energy
Great music and delicious food are central to the Kickoff Party experience. A live DJ will provide the soundtrack for the evening, keeping the energy high and the crowd engaged. Enjoy a curated selection of food and drinks, tailored to satisfy a variety of tastes as you network and explore the evening’s activities.
Brand Activations
The Kickoff Party is more than just a gathering—it’s a fully immersive experience featuring standout brand activations designed to engage, educate, and entertain. Dive into interactive stations hosted by leading industry brands, each offering something unique to discover.
Attendees will have the chance to meet and mingle with key players from across the cannabis sector, including representatives from Ayrloom, AudioKush, Boujee Stoner, Skyworld, Solvent Direct, Road Trip, Shady Grove Dispensary, High End Dispensary, Snowbelt Canna, Evergreen Retail, and BLOOM ROC itself. It’s the perfect setting to forge new partnerships, share ideas, and learn from some of the most innovative minds in the industry—all in a welcoming, high-energy atmosphere.
SQUISH Workshop by AudioKush
One of the night’s major highlights is the SQUISH workshop by AudioKush. Step into the world of solventless extraction as AudioKush’s team of experts guide you through the process of pressing flower or hash into pure rosin. This interactive workshop allows guests to:
- Watch live demonstrations showcasing the rosin press, with clear explanations of how factors like temperature and pressure impact quality.
- Get hands-on: Try your own hand at pressing material under expert guidance, learning the techniques that separate good rosin from great.
- Ask questions: The AudioKush team is there to share their expertise, from equipment choices to post-processing tips.
- Take away new skills: Whether you’re a concentrate enthusiast or just curious, you’ll leave with fresh knowledge and a deeper appreciation for solventless products.
This is a rare opportunity to engage directly with passionate professionals and discover the craft behind every dab.
Rolling Station by Road Trip
Prefer a classic? Visit the Rolling Station hosted by Road Trip, where experienced rollers will demonstrate techniques, answer questions, and help you perfect your rolling skills. Open to all levels, the Rolling Station invites you to:
- Learn rolling basics or explore advanced tips and tricks.
- Try different papers and wraps provided by Road Trip.
- Connect with fellow guests in a laid-back, communal setting.
Whether you’re a beginner or a rolling connoisseur, it’s a fun, interactive way to join in the spirit of the evening.
Don’t Miss Out!
The Friday Kickoff Party is more than an event—it’s the launchpad for an incredible weekend of cannabis industry connection, learning, and celebration. Whether you’re there to network, enjoy the music, participate in hands-on workshops, or relax and socialize, BLOOM ROC ensures every detail is curated for a memorable start to the Industry Weekend Takeover. Join us for an evening of music, learning, and elevated vibes, and help set the tone for an unforgettable weekend!
