On Friday, 17 May, 2019, the inaugural Jack Herer Cup was held at at the Hard Rock Cafe Amsterdam. Before the ceremony began, we joined other VIP guests on a hazey canal cruise around Amsterdam Centrum.
Presenting sponsors: Original Dampkring, Feels Good, & Royal Highness Marketing,
Fun Fact: Amsterdam is home to more than one hundred kilometers of canals and 1,500 bridges.
“Amsterdam is a place that was very important for Jack. He made many friends there and it’s also the place where he met his widow Jeannie Herer.” – Jack Herer Cup
Jack Herer Cup returns to Amsterdam May 2020 with presenting sponsors Amsterdam Genetics & more.