Shawn ‘Jay-Z’ Carter and his cannabis brand Monogram launched a public awareness campaign earlier this month on cannabis law hypocrisy in United States. A press release confirms. The multi-state and online campaign highlights the hypocrisy of current cannabis legislation in the United States. Monogram’s campaign emphasizes the lack of progress since the beginning of the War on Drugs. Even after decades of changing policies, many victims are still facing outrageous repercussions.
“Cannabis laws are out of date and disproportionately cruel and punishing when compared to the rest of the legal code. We still don’t have proper regulation for texting and driving in Missouri, but staying home and smoking weed will get you locked up. I created this campaign to amplify the voices of those who have been penalized for the very same thing that venture capitalists are now prospering from with the emerging legal cannabis market.“Shawn Jay-Z Carter
The potential economic and social benefits provided by the cannabis plant is continuing to gain tremendous support from both voters and legislatures. More and more states are going toward legalization, as the results of the 2020 elections show. However, as these policies continue change, cannabis still remains stigmatized by political agendas and arbitrary limits. Jay-Z states, “Far too often we forget that these are real people whose everyday lives and futures have been affected by this outdated legislature – people like Bryan Rone, who can no longer pursue a career in sales because of a cannabis-related conviction in 2003“.
Monograms Vivid Ad Campaign
Bryan Rone appears, along with 8 others negatively effected by unjust cannabis laws, in the campaign, which preaches, “The hypocrisy of America’s drug policy needs to end”. Each campaign ad is signed by Monogram with a signature line, “a collective effort to bring dignity”.
There are still too many negatively affected by the out-of-date and rather unjust laws against such a medicinal plant. Monogram seeks to show how outdated these regulations are through this extremely vivid, educational campaign, drawing attention to some crude, divisive, and depraved acts which are still permissible. How in 2021 are acts such as cannibalism and flame-throwing are allowed in states eyes but “staying at home and smoking weed will get you locked up” as Jay-Z sates, “is beyond me!”
Murals and billboards depicting these injustices are featured in major cities across 4 states. The multi-state, multimedia campaign is on display across Los Angeles, San Francisco, New York, Chicago, Washington D.C. and Miami, as well as nationwide across web-platforms and apps. Monogram plans to expand its cannabis law hypocrisy campaign with additional cities by the end of March 2021.