According to Forbes, Justin Bieber has collaborated with cannabis pre-roll brand, Palms (aka. Tres Palmas Inc), to develop “Peaches.” Cannabis pre-rolls with the name of a song from his latest album, “Peaches,” are now on the market.
The Justin Bieber “Peaches” pre-roll will be made from cannabis cultivated indoors with THC content ranging between 23% and 27%. A limited run of Peaches pre-rolled joints are now accessible in three adult-use markets, California, Nevada, & Massachusetts. Packed with 7-half gram pre-rolls, the price of Peaches range from $50 to $60.
Bieber’s Peaches cannabis pre-rolls are also available via Florida’s Medical Marijuana program. As a result of Florida’s strict medical cannabis regulations, only pre-rolled 5 Peaches joints will be sold in the state.
Bieber has been open and honest about his usage of cannabis as a form of self-medication, stating that it has helped him cope with his mental health issues. “Justin’s vulnerability and openness about his mental health struggles impressed us beyond measure, and we knew immediately we would want him to be at the helm of our first-ever collaboration,” says Noah Annes, co-founder of Palms. A percentage of Peaches’ earnings will be given to cannabis advocacy organizations such as Veterans Walk and the Last Prisoner Project. Annes goes on to state, “with Justin’s help shining the spotlight on these important topics, we hope to inspire others to talk more freely about both mental health and cannabis consumption.”